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Letterpress Wedding Invite Design – Using design to maximise your wedding budget

Letterpress wedding invite for day and evening

Letterpress wedding invite for day and evening

The cost of weddings is pretty ridiculous in the UK, so more than ever couples are looking for ways to be able to get what they want without going over budget. The same could be said with most companies nowadays in today’s economy.

When you’re looking to get something extravagant designed like a wedding invite, yet still within a budget you need to go to designers who know how to create these looks and have the knowledge of, and relationships with specialist printers to deliver the job. For example to our knowledge there is only one printer in the UK who offers all the services required for this job in-house.

These were the issues with the wedding invite project that Mark and Kate came to us with.

They wanted two different invites:

  1. A restrained, stylish, traditional design with a twist for the day invite. This was to reflect the beautiful old church and listed building chosen for their reception and…
  2. A more youthful, glittery evening invite for their old college friends, who would be more interested in the party aspect of the day. This still had to be stylish, so it was a matter of hinting rather than a full-on rave design!
Wedding invite detail with gravure embossed and letterpress printing

Wedding invite detail with gravure emboss and letterpress printing

We felt that the additional expense of letterpress was important to get the finish and feel (an important part of the letterpress experience) required for this job. With this in mind to keep the job within budget we had came up with the idea of duplexing the stock (factory sealing two different stocks together to create one thick stock). So in the end we chose Colorplan Natural with a Gravure emboss duplexed with GF Smith Peregrina Majestic Nightclub Purple to create a lovely 560gsm stock. Due to minimum quantities required, getting this done was cheaper than an order of two stocks at a heavier weight.

We then used the same stock for both invites but printed the Day invite on the Colorplan Natural side and the evening only invite on the Nightclub Purple side which has a glittery finish. The text was then silver foil blocked to add more of a glitz feel.

Wedding Evening Invite on metallic stock with silver foil blocking

Wedding Evening Invite on metallic stock with silver foil blocking

By using classic and elegant fonts with a restrained design the evening invite was still in keeping with the surroundings but would appeal to the younger audience. Also keeping within the same colour palette the two invites worked together although they wouldn’t be sent out as a pair. The client was very, very happy with the results.

Below are details of the evening only wedding invite design.

So if you or someone you know have a project that needs a different approach or designers with the knowledge to deliver such a project, please get in touch.

Detail of the foil blocking on the wedding evening invite

Detail of the foil blocking on the wedding evening invite

Detail of the foil blocking on the wedding evening invite

Detail of the foil blocking on the wedding evening invite

Detail of the foil blocking on the wedding evening invite

Detail of the foil blocking on the wedding evening invite

Detail of the foil blocking on the wedding evening invite

Detail of the foil blocking on the wedding evening invite

Filed under: Branding, Design, Typography, , , , ,

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