ngd agency's blog

Here you’ll find, interesting links, strong opinions, weak opinions, stuff we're doing, things that interest us and more. Our main site is: www.ngdagency.com

Why business cards still matter in the digital world.

ngd Agency Business Card

We chose the deep impression of Letterpress printing to create a tactile, enriched experience for the recipient.

How a business card, a handshake and a smile will always beat a day of Tweeting!

We tell our clients the business card is the single most important marketing and networking tool at their disposal. Why? Because it’s simple, portable and if done well, very, very effective.

In the age of social networks and marketing, we’ve seen a huge downturn in demand for printed marketing. We could argue how intelligent this is but like all marketing, it has to be gauged on a client by client basis. With this downturn and the headlines proclaiming the death of print, you’d be forgiven for questioning the relevancy of a physical business card.

But actually, as our lives have become more digitised, the business card has gained an increasing importance in the business world and I’d argue it’s now more relevant than it ever was.

“People buy People” is a common business quote because quite simply, it’s so true. It’s also true that you have to work very hard to put your personality across in the various social media channels. Most don’t have the skills and as a result a lot of companies have faceless social media feeds which are little benefit to their customers or themselves.

Face-to-Face marketing is becoming so popular as businesses realise that relationships can be built more easily and you can convey a lot more about yourself in a shorter time. Networking is a constant stream of ‘first impressions’ and this is where a great business card can speak volumes about its owner. Done well it’ll will back-up everything you’ve just spoken about when discussing your company. The business card will either confirm the impression someone has about you and your business or ruin it.

I recently met a gentleman who described his new business as the premium of London concierge services, especially set up to cater for the wealthy, foreign businessmen and their families. He then went on to describe the typical services he’d offer, ending it with “as you can imagine, we’re reassuringly expensive”.  Wow I thought, then he handed me his flimsy, home printed business card and the previous ten minutes of conversation were rendered meaningless.

The business card not only provides prospective clients information about your business and a way to contact you, it also displays your sense of style and personality. Whether this is a good thing or not will depend on how much time or money you’ve invested in to brand and business. If your card is given to someone by a third-party it should still convey your company’s brand values. It should act as your silent salesman, backing-up any conversation the person who has referred you has had, not fight against it as in the case of the concierge service. You don’t have to spend a fortune to get you yourself a well design, bespoke card, although one thing is universally accepted, which is don’t skimp on the stock your card is printed on. So unless you’re selling toilet roll, don’t print your business cards on something of a similar thickness!

ngd Agency Business Card 2

We used Fluorescent ink to match our print branding and to create further standout. We also listed the many services we offer to help with cross selling.

 

Done well, your business card will be more than just a way to exchange your contact details, it’ll help tell your story. If this is all seems a bit too much, invest in a designer to do all this work for you. Obviously we can help with this and would be glad to do so!

Businesses today, if they can afford the time or staff, should be maintaining strong offline and online presence. The on-line social streams are multiplying and the days of the classic Twitter and Facebook combo for a B2C company are long gone. Like TV channels and magazines, the market has become fragmented. Now the job is to find the delivery mechanism, which is all these social streams are, that your target audience uses.

Use social networking to stay in touch with a wider audience, but extend your identity off-line, in the real world as well. There are so many networking groups out there, one will be right for you. Then combine these tools with more traditional marketing techniques and you’ll have a unique way of sharing your contact details, developing relationships and creating your sales funnel.

The lines between social media marketing and face-to-face business networking have all but disappearing. What is the right balance for your company can only be found out by research and comparative marketing. But what’s clear is that a good, well designed and printed business card is the cheapest, most powerful marketing tool businesses have today.

 

ngd Agency Business Card 3

We used the three colours of our branding to create a triplex board. Again to create standout, especially when viewed in a pile of business cards.

Next time you come back from a networking function compare all the business cards you’ve got with your own. How does it stand up? This will give you a clear indication if it’s time to invest in new business cards.

As social media evolves at a pace, conversely the oldest form of promotion, the business card goes from strength to strength.

It does something that tweets and the like simply can’t – it’s a tangible, concise way of saying, ‘this is what I stand for, this is me’!

Filed under: BNI, Branding, Business Advice, Design, marketing, social media, Typography, , , , , ,

Corporate Video for Websites and Social Media.

Clapper Board

Over the Last few years we’ve done more and more video projects for clients as the importance of social media marketing has increased along with the available bandwidth.

A lot of them are for internal training and education and are not to be seen by the outside world but more and more, companies are seeing the benefits of short, single message videos. Most are doing it for the ranking benefits as Google loves YouTube (it bought it after all) and video as long as it is optimised correctly. This does mean sadly, that in the rush to market, there are a lot of very poor, shaky videos with very little content that do little benefit to the companies they’re supposed to represent and promote.

Rather than a point and shoot approach, here at ngd Agency we spend more time on the project before the camera roles so on the day there are as few surprises as possible. We storyboard the complete shoot and finalise the script so the message is on brand and on brief. This is as well as arranging all the makeup and wardrobe. Some client’s initially see this as too much, over-the-top and an unnecessary expense but soon see the benefits when the shoot goes smoothly and it all finishes on time, in budget.

We always advise clients to shoot multiple videos back to back to maximise the value of the shoot. This again takes planning but is well worthwhile. Over a couple of days we can shoot content for ten short videos. We’d then go away and make a consistent, on-brand suite of videos for them to use. For most small companies would be enough video content to last them 6-8 months on the website, blog or Facebook page.

If you know of any companies that are now considering using video to spice up their website or help with their social media marketing, please refer them to us. We’d love to meet and talk to them and if it results in business we always reward the referer!

Filed under: Branding, Business Advice, Design, Film, Video, , , ,

5 Tips for Companies Starting to use Twitter for Business

An image of the Twitter Bird

Recently I’ve done quite a lot of presentations to companies and business groups about starting to use social media for business. I have been surprised how many companies have avoided social media for so long. This is mainly for one or more of these reasons:

  • They’ve felt it’s all to complicated and techie for them to understand.
  • They’ve never struggled for business and so felt they didn’t need to use social media.
  • They don’t have the time to do it.
  • None of their clients use social media and Twitter in particular.

I find that these companies are now showing an interest because:

  • Their competition is using social media and so they feel they need to have a voice as well.
  • Through colleagues and peers, they’ve been told how easy it is.
  • The economy has hit them and whereas before they didn’t need to promote their activity, they now need to use all the tools available to them.
  • They want to adopt a holistic marketing mix approach to stand a better chance of reaching potential clients/customers.

Whatever the reasoning, Twitter seems to be the place they want to dip their toe into the social media water first. This is because they see it as less time-consuming (we could argue that point, but this is their feeling) and so it could be more easily crammed into their schedule.

Anyway having seen this knowledge gap I thought it would make sense to list a few tips for people new to using Twitter for business.

So here are my 5 basic tips to get you started:

  1. Make a profile. This sound obvious but many don’t fill it out completely. Also you may not be aware that Twitter has just introduced a new webpage layout on the 22nd April 2014. So if you’ve set up your page but haven’t really started using it, you should take the time to update your profile to the new format. Remember to get your logos and graphics designed to the right size to make you look the most professional you can. Remember first impressions count. Click on the earlier link or here to get information on the changes. If you need help in updating your social media profile, we can help, please get in touch.
  2. Listen and then speak. As you would do in a business networking event, first get the lay of the land. Don’t post much… just search for Twitter users in your sector, even your competition, especially if they they have a lot of followers and watch what they’re saying. Follow them, remember they’re trying to solve the same problem as you are, plus in a Sun Tzu way you should keep and eye on their marketing just in case you can counter it. Whoever you follow, try and keep them relevant, some will follow you back and you’ll start to build an audience you can interact with and speak/market to.
  3. Share & Create. Start retweeting interesting posts from others and join in on industry relevant discussions. Point people to interesting industry news to show you’re up-to-date and share news about your company without bragging. Realise if you just talk about yourself people will get bored. Show an interest in others.
  4. Use Hashtags.  Hashtags have become the way on social media to both organize your content and get it noticed. Even Facebook now allows you to use them. By simply including a hash mark (#) followed by a word or phrase your tweet content can be easily found by anyone searching for or clicking on that hashtag. This allows you to reach far beyond your immediate followers. Also use them to filter tweets for a common subject. For example use the hashtag #fifaworldcup2014 to only see tweets about this years World Cup Football Tournament.
  5. Promote it. Now you’re starting to use Twitter more, make sure you feature your Twitter name (ours is @ngd_agency ) on all your marketing materials. It should be on all your stationery items and email signature to help potential and existing customers stay in touch with you and build your following. If you need help in updating all your marketing material, we can help, please get in touch.

 

These are just the basics but if you follow these introductory tips you’ll have a solid foundation to start to build your social media presence. Please get in touch if you’d like me to come to your company to speak about social media for business.

Filed under: Business Advice, marketing, social media, , , ,

ngd Agency – Social Media for Business Training

Neville Godwin of ngd Agency giving a presentation on Social Media for Business

Neville Godwin of ngd Agency giving a presentation on Social Media for Business

At ngd Agency we cover the whole range of design and marketing services. We can do this because with my associates, we have collectively 300 years of top design and marketing agency experience to call upon.

We’re not straight out of college. We’ve been round the block and as such we offer solid, proven advice, plus design and marketing support.

Over the last few years we’ve done presentations on Branding for Small Businesses, Personal Branding and Design trends but by far the most demand is for Social Media presentations.
We normally give private presentations to clients but the demand has been huge to have us educate companies on getting involved in and then maximising the opportunities of Social Media.
Unlike a lot of social media agencies out there, we provide a complete market view. Social Media is NOT the complete answer, it’s just a delivery mechanism, albeit a powerful one. Social Media should always be seen as part of your complete marketing mix because quite simply, due to the complete fragmentation of all media, your target market are not all going to be found in the same place.
I’ve got to say I enjoy presenting because of the immediate feedback you get. This is different to our other design and marketing services where the timescales can be months until a website is launched or a brochure is printed.
I really enjoy adding value and by the looks of the feedback form the attendees enjoyed it to!
Feedback Forms from a presentation by ngd Agency

Feedback Forms from a presentation by ngd Agency

We have been particularly surprised at the demand for our ‘Introduction to Twitter for Business’ presentation. It would seem that we wrongly thought that as Twitter has been around for 8 years or so, most people would understand it even if they chose not to use it for business.
We offer three main presentations:
  • An overview of Social Media for Business
  • An Introduction to Twitter for Bussiness
  • Maximising Twitter for Business
We also do presentations on LinkedIn, Facebook and Pinterest but most companies see Twitter as a good jumping-in point for their Social Media.
Neville Godwin of ngd Agency giving a presentation on Social Media for Business

Neville Godwin of ngd Agency helping businesses in Surrey with Social Media

To most professionals, the use of Social Media as a business development tool is a dark art and we aim to guide our clients through the options and then, if required support them in their Social Media campaigns. We can do this as little or as much as they wish.
If you would like us to present to your company about any of the topics mentioned, please get in touch. 
Also if you know of a company in the South of England who needs design and marketing advice including Social Media, please recommend us. If you introduce us and it leads to business we’ll make sure it doesn’t go unrewarded!

Filed under: Business Advice, Design, marketing, social media, , , , , ,

My God! A post about our business for once…

Like most builders who’s house is falling down, it must be said that for all the consulting we do on Social Media, it really is

“Do as we say, not as we do!”

We tell all our clients that social media isn’t about just broadcasting your message over and over again. It’s about creating networks and conversations while educating and informing your audience. It’s also about rounding out the experience and although never showing your clients your stag night pictures, you should let them know what your interests are outside of business. Well having reviewed our sparse postings it’s been more rounding out and less about business. I’m OK with that as that was the reasoning for the blog in the first place but I thought I’d do a quick summary of our business, just in case you or someone you know is in need of some design or marketing support.

We’re a professional, reliable and creative graphic design & marketing agency.

We help businesses get seen and more importantly, remembered.

In an age where we’re bombarded with information, you need quality, professional solutions to cut through all the clutter and get noticed.

We work across all media with budgets and clients large and small.

We have great experience in all areas of design and marketing, including social media.

With bags of integrity and top agency experience we’ll guide you through all the marketing and design options available in this ever changing market.

From logo design and stationery, to posters, flyers, brochures, packaging design and social media marketing, we can make sure you get the most value out of your marketing budget.

Based in Woking, Surrey, with collectively over 300 years of top agency experience to call upon, your brief will be in safe hands.

Get in touch, if you need any marketing of design support.

www.ngdagency.com

@ngd_agency

Filed under: Branding, Design, marketing, social media, , , , , ,