ngd agency's blog

Here you’ll find, interesting links, strong opinions, weak opinions, stuff we're doing, things that interest us and more. Our main site is: www.ngdagency.com

There’s a lot of rubbish talked about Art!

Or

‘There’s an awful lot of guff talked about art’

as the famous British artist Grayson Perry said recently.

Ever since I did my degree show, many years ago, I’ve been concerned about public access to art and all the rather ridiculous, highfalutin theories that the art media weave around artworks. I feel all this serves is to mislead people, creating barriers, making them feel they’re unable or unworthy of looking at, or comprehending art.

I personally feel that if someone appreciates a painting because they like the colour, that’s equally as important as someone who understands the story behind the piece, it’s political context, place in art history etc., etc.. Art is subjective and it doesn’t matter how much I tell you how good ‘Guernica’ by Picasso is, if you don’t like it, it’s sort of irrelevant. It has to work for you!

Anyway, I digress, the simple fact was my recent silkscreen print was made for a joint exhibition. As I heard various artists go to great length to describe the various layers of meaning in their works, I decided I wanted to make an image that was the antithesis of this. I wanted to create an image that was simple, graphic and a visual pun. It had to work visually so if the pun wasn’t read, the viewer could simply enjoy the colours or composition. I also wanted the pun to have a British seaside postcard feel, something a bit naughty. A nudge, nudge, wink, wink effect, if you remember your Monty Python.

‘I Love’ Silkscreen Print by Neville Godwin 2013

‘I Love’ Silkscreen Print by Neville Godwin 2013

I hope you feel it’s worked, even if it does use a ‘borrowed’ common graphic symbol.

I hope the print helped to redress the balance to all the bluster and provided a simple, graphic image to engage, titillate and amuse the general public as well as art lovers.

What are your thoughts on the language used surrounding art? Do you feel it’s exclusive? Do you think that the recent popularity of street art and Banksy in particular, is another reaction against this? Read the rest of this entry »

Advertisements

Filed under: Art, Silkscreen, Typography, , , , , , , , ,

Simple but clever Subway Advert

Saw this advert last night on the way home from the London InDesign User Group. I think it shows the client understands their position in the market and this advert exploits this…  What do you think?

Simple, Clever, Design

Simple, Clever, Design

Filed under: Design, ,