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Specsavers uses Olympic Korean flag error at Hampden to create a brilliant press advert

Specsavers Comedic Korean Advert

Specsavers Comedic Korean Press Advert

What makes a great press advert – Timing….

After the Olympic flag mix-up at Hampden Park in Glasgow… Specsavers, or their agency saw an opportunity and got this advert into the next days papers. This is bang on brand and extends the theme of their current TV campaign perfectly.



Filed under: Branding, Design, marketing, Posters, Typography, , , , ,

Heineken’s Soccer Swindle – Guerrilla Marketing, Great Idea, Brilliant Execution

This is one of the best Guerrilla Marketing campaigns of recent times by  JWT – Italy.

Heineken staged a fake classical music concert at the same time of a crucial Real Madrid vs. AC Milan game on October 21st, there was no chance that any real soccer fan would be there…but after severe pressure from girlfriends, professors and bosses the unfortunate victims trudged into the concert.

What happens next is quality and beautifully links the concert and the match. Suffice to say that over 1100 soccer fans got swindled, 1.5 million people saw their reactions on live TV, and Heineken received 5 million visitors to the site devoted to the event, and a great deal of news coverage for their troubles.

As far as what happens in the video itself, we won’t spoil it for you; see it below and enjoy.

Filed under: Design, Music, Sport, , , , ,

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