ngd agency's blog

Here you’ll find, interesting links, strong opinions, weak opinions, stuff we're doing, things that interest us and more. Our main site is: www.ngdagency.com

BNI Pull-up Stand. Display Graphics Demand Shows Increased Optimism In Ecomomy

After last year where we saw a lot of our clients cut back or cancel their exhibitions, this year it’s been busy in this area. Maybe it shows increased optimism in the economy, or they feel there is a certain land-grab opportunity as with fewer exhibitors they’ll have more impact.

We recently did a simple display for our local chapter of BNI. The key here is to keep on-brand and have clear messaging.

Clients always want to put everything on their Pull-up stands, but less is more with these things. Choose one offer or statement and then a call to action like a web address or phone number. The rest should just be branding.

We kept the copy quite universal so it could be used in many situations. Getting extra mileage from each piece of display graphics is common sense when everyone is keeping an eye on their budgets

If you know of anyone looking to promote their business at exhibitions this year please send them a link to this page or give them our number. We’d be glad to meet and listen to their needs.

Filed under: BNI, Design, Typography, , ,

ngd Agency secure UK distribution of Peccavi Wines for local Wine Merchant via BNI

Neville Godwin of ngd Agency (R) and Nic Lunness (L)

Nic Lunness (L) thanks Neville Godwin of ngd Agency (R) for helping secure UK distribution rights for Peccavi Wines

Photography by Medius.

Press Release Issued by BNI Index:-

A SURREY wine merchant has won the sole UK distribution rights for an Australian brand of wine that is taking the world by storm.

Nick Lunness of Woking-based Wines For U, secured the contract for Peccavi Wines following a chance conversation with the owner of a Branding Agency at a Business Network International (BNI) meeting.

Nick got talking to Neville Godwin from ngd Agency, a branding and design agency –www.ngdagency.com – also based in Woking, at the Elmbridge chapter. He was designing the Peccavi Wines’ website and knew his client was looking to appoint a UK distributor for the range of wines.

Nick, who is a member of BNI Woking, was suffering in the recession. He talked about diversifying and going into distribution. Neville explained Peccavi’s vision of producing the best possible wine from the Margaret River region of Australia.

Owner Jeremy Muller (who also has a Surrey connection as he was born in Woking) agreed that a word-of-mouth launch of his boutique range of wines was the way to go and was happy to appoint www.winesforu.co.uk as sole UK distributor.

Nick Lunness said: “Life had been crazy at the beginning of 2009. My business had just gone through the worst three months on record. I was at a BNI meeting when I got talking to Neville. We spoke about my work and the direction I wanted it to go in. Then Neville said: ‘A friend of mine is launching a new wine in Australia and they have no UK distribution. Are you interested?’ My answer was yes and once I knew about Jeremy’s vision for Peccavi wines, I knew I had to be part of the process. The wine has just arrived in the UK and I am looking forward to distributing this wonderful brand to wine lovers.”

Neville Godwin, who was delighted to introduce Wines For U to Peccavi, said: “This deal has the potential to completely redefine Nick’s business. I am really pleased I was able to help him secure the sole UK distribution rights for this premium range of wines.”

Jeremy bought the established vineyard in Margaret River in 2005 and renamed it Peccavi Estate. His team produce two ranges of wines – Peccavi, from single vineyard estate grown fruit and No Regrets, featuring two of Margaret River’s classic blends. The wine is available in its homeland Australia, Singapore, where finance broker Jeremy is based, Hong Kong, Belgium and now the UK.

It has met with critical acclaim from wine critics and is available in some of the world’s top hotels and restaurants.

Its namesake premium range – Peccavi – includes a Shiraz 2007, Chardonnay 2006 and a Cabernet Sauvignon 2007, priced at £24.99 a bottle.

The mid-range – No Regrets – is made up of a Sauvignon Blanc/Semillion blend 2008 and a Cabernet Sauvignon 2005 which will be changing to a Cabernet Sauvignon/Merlot blend, priced at £12.99 a bottle.

Asked why he chose the name Peccavi, Jeremy Muller said: “Peccavi appealed to me on so many levels. Whether it’s the image of the cheeky dispatch of ‘Peccavi’ by General Napier or the tongue in cheek connotation when alongside ‘no regrets’, there is something in the name that says ‘go on, enjoy life and all will be well’.”

Filed under: BNI, Design, , ,

ngd agency

Flickr Photos

Tuscany Beauty

Destination

Ephemeral Lights II.

More Photos

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 1,551 other followers