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Corporate Video for Websites and Social Media.

Clapper Board

Over the Last few years we’ve done more and more video projects for clients as the importance of social media marketing has increased along with the available bandwidth.

A lot of them are for internal training and education and are not to be seen by the outside world but more and more, companies are seeing the benefits of short, single message videos. Most are doing it for the ranking benefits as Google loves YouTube (it bought it after all) and video as long as it is optimised correctly. This does mean sadly, that in the rush to market, there are a lot of very poor, shaky videos with very little content that do little benefit to the companies they’re supposed to represent and promote.

Rather than a point and shoot approach, here at ngd Agency we spend more time on the project before the camera roles so on the day there are as few surprises as possible. We storyboard the complete shoot and finalise the script so the message is on brand and on brief. This is as well as arranging all the makeup and wardrobe. Some client’s initially see this as too much, over-the-top and an unnecessary expense but soon see the benefits when the shoot goes smoothly and it all finishes on time, in budget.

We always advise clients to shoot multiple videos back to back to maximise the value of the shoot. This again takes planning but is well worthwhile. Over a couple of days we can shoot content for ten short videos. We’d then go away and make a consistent, on-brand suite of videos for them to use. For most small companies would be enough video content to last them 6-8 months on the website, blog or Facebook page.

If you know of any companies that are now considering using video to spice up their website or help with their social media marketing, please refer them to us. We’d love to meet and talk to them and if it results in business we always reward the referer!


Filed under: Branding, Business Advice, Design, Film, Video, , , ,

Kick-Ass The Movie – Great Poster Design and a Comic Book Film That Lives Upto The Hype?

I collect film posters, usually 1960/70’s sexploitation movie posters from such visionaries as Ted V Mikels and America’s greatest auteur Russ Meyer.

While these posters for some are an acquired taste they are beautiful examples of poster design and I’ll show some of my collection in future posts. But this post is about the posters of the new Movie KickAss, the first set of posters I’d want to collect since Tarantino’s Kill Bill. Which if any of you know your films know that Quentin has cited the huge influence both Ted and Russ have had on his work so maybe there’s the link! In Fact I have the original US Poster of this Movie before it was split (unsuccessfully) into two parts (See below).

The comics for Kick-Ass are superb and even if you’re not a regular comic buyer (I’m not) they’re worth getting. Most adaptations fall way short of the mark (All Superman films, the early Batman films, the last Spiderman film, the Punisher… I could go on) but the reception this film has good has been astounding across the board.

Below are some of the many posters for the film which while retaining the comic roots, still have a modern twist… and just work.

I for one as a fan of chop-socky, kitsch films in general and graphic style with be at the front of the line for this one!

Filed under: Art, Design, Film, Posters, , , ,