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Twitter testing Facebook-style design

Twitter are supposedly testing a Facebook-style design to replace the existing user interface. The rumours are that this testing is quite advanced with some Twitter users already able to see the new page design.

The new Twitter Interface design being tested at the moment.

The new Twitter Interface design being tested at the moment.

The new, clean interface design appears to be very Google+ like. The clean, understated look will bring more focus onto the content and could be easier to view, as it’s less fussy on smaller devices.

One of the many Social Media trends anticipated for 2014, is the increased importance of enhanced content to achieve a deeper connection with customers. Put simply, straight text isn’t going to cut it as people get used to the easy access to short videos, info graphics and quality imagery. Companies who enrich their messaging with such media will engage with their customer base in a deeper way and as a by-product make their Social Media streams more ‘Sticky’!

Profile pages on the newly designed site feature a cover photo along with an enlarged profile picture and bio making the interface more visually rich but at the same time paring back the menus to give Twitter a more considered feel.

The biggest change is the size of the images and text in tweets. Both are much bigger making them dominant in the layout, guiding the eye, making the follower count etc subordinate as it should be. The only downside I can see is the fact that you’ll only be able to scan a few, maybe two tweets at a time! I for one quickly scan through previous tweets to select the ones of interest and this may now be less possible. No one likes change and if that is the only downside, you’d have to say it’s a step forward. We’ll have to see how the header panel works on different media to see if it’s an improvement and a better space to brand your feed compared to the current design. This is of course if this is the design that’ll be released, things could change from now until launch.

With Twitter reporting slower growth in recent months, this new image focused design could increase engagement among its users, especially the younger users. It maybe seen as a ploy to capture the droves of teens who are reportedly leaving Facebook for quicker, slicker messaging systems…. this brings us onto Facebook’s $19bn purchase of messaging platform WhatsApp…. Done for the same reasons… but that’s for another time.

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Filed under: Design, social media, , , ,

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