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How to promote a new business. How to make your business stand out!

Front view of The Surrey Property Network Leaflet by ngd Agency

The Surrey Property Network Leaflet by ngd Agency

We were hired to promote this newly formed network of businesses who offer a one-stop-shop for all your property needs.

As the members regularly meet clients and potential clients, a leaflet was the agreed method of delivery for their message.

They also wanted the option of sending the leaflet by post so it had to fit in a standard C5 or DL envelope. We chose DL as if we created a Z-fold format it would form natural sections to place the different companies in the network.

We’re all bombarded with poorly designed, badly printed DL leaflets every week. Usually by the local pizza franchises or Indian restaurants. Why do they alway use thin, cheap, shiny paper stock, making their business look cheap as a result? We obviously had to devise a format and finish that moved away from this. It’s a simple fact that even if the leaflet contained next weeks lottery numbers if it didn’t inform and invite the recipient to read further it would end up in the bin! I know as the route from my letterbox to the bin is a well worn path for such poorly resolved direct mail pieces. This is what we had to fight against!

The Surrey Property Network DL Leaflet

The Surrey Property Network DL Leaflet

 

Please see the following images of the leaflet. The response has been really good and we look forward to producing more marketing material for them as their network expands.

If you know of any companies who want a fresh perspective on their marketing, plus find ways of making their budget go further, please get them to get in touch.

Our initial consultation is FREE so there’s nothing to loose!

The Surrey Property Network's DL Leaflet designed by ngd Agency

The Leaflet's inside spread

The Surrey Property Network's DL Leaflet designed by ngd Agency

The Surrey Property Network's DL Leaflet designed by ngd Agency

The Surrey Property Network can be found here

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Filed under: Branding, Design, Typography

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