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McCann Erickson prove to Nescafé that the simplest ideas have more lasting appeal

Trawling through the web I came across this ad by McCann Erickson which is one of the best posters we’ve seen in years.

The best ideas are sometimes lost on the client, or the client thinks it’s too simple to run etc so well done to Nescafé for going with this.

The designer must have sleeped well that night, talk about nailing a brief!

Give us your thoughts and point us to better ads if you’ve seen them…

A stunning Advert for Nescafé

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Filed under: Design, Posters, Typography

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